What we use your data for |
Legal Basis for Processing |
Legitimate Interests |
To provide Wolves Rewards programme services to you |
Contractual performance and legitimate interests |
To meet our contractual obligations to you To provide programme services to you To comply with laws and regulations that apply to us |
To perform the promises that we make to you as a member of the Wolves Rewards programme, including the provisions in the Member Agreement |
Contractual performance |
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To perform contracts with third parties that are involved with the Wolves Rewards programme (as well as managing the risks and liabilities under those contracts) |
Legitimate interests |
To ensure that we benefit from the terms of the contracts we have properly entered into and properly managed the risks and liabilities associated with them To enable us to provide the programme services to you |
To keep you informed about the benefits of the Wolves Rewards programme, including: · Wolves Cash earning opportunities with Wolves and other programme partners · Recommending offers and promotions that we think you’ll like · Checking whether you are entitled to valuable Wolves Cash from our partners · Letting you know about exciting competitions or promotions · Providing exciting news about the club you love |
Contractual performance Legitimate interests Soft opt-in rule for marketing to existing customers |
To provide efficient member care and services To ensure you maximise the benefits from programme membership To assess which of our benefits interest you and to tell you about them To develop new products and services and improve existing ones To obtain your feedback |
To manage your Wolves Rewards account and to identify and calculate any Wolves Cash entitlement you might have. For more information please see our Member Agreement |
Contractual performance Legitimate interests |
To operate the programme in a manner that allows us to allocate Wolves Cash for your benefit |
To provide financial and account administration in relation to the Wolves Rewards programme, including the calculation of commissions and Wolves Cash earned and spent by members. |
Contractual performance |
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To provide you with Wolves Rewards programme updates and information |
Contractual performance |
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To provide you with relevant content in relation to the Wolves Rewards programme and Wolves Cash earning opportunities with Wolves and with our partners through relevant targeted advertising on third party websites, such as Facebook, Google and Twitter. |
Legitimate interests |
To ensure you maximise the benefits of programme membership To assess which of our benefits interest you and to tell you about them |
To operate the Wolves Rewards programme so that we comply with our legal obligations and to ensure the proper management of the programme and our business |
Legal obligation Legitimate interests |
To manage our business efficiently and properly in accordance with normal business practices, legal requirements and to optimise its value for shareholders To ensure that we run our business in accordance with good business principles and meet corporate governance, accounting and audit standards |
To conduct statistical research and surveys in relation to the Wolves Rewards programme, to help us improve our services to members and to ensure that we present the programme content in the most effective way |
Archiving and research Legitimate interests |
To develop new products and services and improve existing ones |
To develop new products and services linked to the Wolves Rewards programme |
Archiving & Research Legitimate interests |
To develop new products and services and improve existing ones |
To improve the effectiveness of our marketing communications, including online advertising via social media and other channels and through personalisation of content we provide to you to recommend things we believe you'll like |
Legitimate interests |
To improve the effectiveness of our communications |
To assist with the administration of the programme website and for internal purposes, including conducting data and statistical analysis as well as for testing purposes |
Contractual performance and legitimate interests |
To provide efficient customer care and services To ensure that our technology operates efficiently and without error To assess which of our services may be of interest to you and to tell you about them To develop new products and services and improve existing ones To obtain customer feedback |
To ensure that records in relation to the Wolves Rewards programme and our business are maintained and kept up to date as well as to protect our business reputation |
Legal obligation and legitimate interests |
To manage our business efficiently and properly in accordance with normal business practices, legal requirements and to optimise its value for shareholders To ensure that we run our business in accordance with good business principles and meet corporate governance, accounting and audit standards |
In the proper management of our business and that of Wolves Rewards generally For corporate activity, such as a sale, transfer, merger or re- organisation of the Wolves Rewards business |
Legitimate interests Our legal duties |
To manage our business efficiently and properly in accordance with normal business practices, legal requirements and to optimise its value for shareholders To ensure that we run our business in accordance with good business principles and meet corporate governance, accounting and audit standards |
To provide information to Wolves on your activity and interaction with the Wolves Rewards Programme |
Legitimate interests |
To allow us and Wolves to understand more about Members and their activities on the Wolves Rewards Programme |
To provide information to Wolves on your activity with our Retail Partners and other Programme Partners. |
Legitimate interests |
To allow us and Wolves to understand more about Members and their activities with our Retail Partners and other Programme Partners. |