What we use your data for

Legal Basis for Processing

Legitimate Interests

To provide Wolves Rewards programme services to you

Contractual    performance                     and legitimate interests

To meet our contractual obligations to you

To provide programme services to you

To comply with laws and regulations that apply to us

To perform the promises that we make to you as a member of the Wolves Rewards programme, including the provisions in the Member Agreement

Contractual performance

To perform contracts with third parties that are involved with the Wolves Rewards programme (as well as managing the risks and liabilities under those contracts)

Legitimate interests

To ensure that we benefit from the terms of the contracts we have properly entered into and properly managed the risks and liabilities associated with them

To enable us to provide the programme services to you

To keep you informed about the benefits of the Wolves Rewards programme, including:

· Wolves Cash earning opportunities with Wolves and other programme partners

· Recommending offers and promotions that we think you’ll like

· Checking whether you are entitled to valuable Wolves Cash from our partners

· Letting you know about exciting competitions or promotions

· Providing exciting news about the club you love

Contractual performance Legitimate interests

Soft opt-in rule for marketing to existing customers

To provide efficient member care and services

To ensure you maximise the benefits from programme membership

To assess which of our benefits interest you and to tell you about them

To develop new products and services and improve existing ones

To obtain your feedback

To manage your Wolves Rewards account and to identify and calculate any Wolves Cash entitlement you might have. For more information please see our Member Agreement

Contractual performance Legitimate interests

To operate the programme in a manner that allows us to allocate Wolves Cash for your benefit

To provide financial and account administration in relation to the Wolves Rewards programme, including the calculation of commissions and Wolves Cash earned and spent by members.

Contractual performance

To provide you with Wolves Rewards programme updates and information

Contractual performance

To provide you with relevant content in relation to the Wolves Rewards programme and Wolves Cash earning opportunities with Wolves and with our partners through relevant targeted advertising on third party websites, such as Facebook, Google and Twitter.

Legitimate interests

To ensure you maximise the benefits of programme membership

To assess which of our benefits interest you and to tell you about them

To operate the Wolves Rewards programme so that we comply with our legal obligations and to ensure the proper management of the programme and our business

Legal obligation

Legitimate interests

To manage our business efficiently and properly in accordance with normal business practices, legal requirements and to optimise its value for shareholders

To ensure that we run our business in accordance with good business principles and meet corporate governance, accounting and audit standards

To conduct statistical research and surveys in relation to the Wolves Rewards programme, to help us improve our services to members and to ensure that we present the programme content in the most effective way

Archiving and research

Legitimate interests

To develop new products and services and improve existing ones

To develop new products and services linked to the Wolves Rewards programme

Archiving & Research

Legitimate interests

To develop new products and services and improve existing ones

To improve the effectiveness of our marketing communications, including online advertising via social media and other channels and through personalisation of content we provide to you to recommend things we believe you'll like

Legitimate interests

To improve the effectiveness of our communications

To assist with the administration of the programme website and for internal purposes, including conducting data and statistical analysis as well as for testing purposes

Contractual performance and legitimate interests

To provide efficient customer care and services

To ensure that our technology operates efficiently and without error

To assess which of our services may be of interest to you and to tell you about them

To develop new products and services and improve existing ones

To obtain customer feedback

To ensure that records in relation to the Wolves Rewards programme and our business are maintained and kept up to date as well as to protect our business reputation

Legal obligation and legitimate interests

To manage our business efficiently and properly in accordance with normal business practices, legal requirements and to optimise its value for shareholders

To ensure that we run our business in accordance with good business principles and meet corporate governance, accounting and audit standards

In the proper management of our business and that of Wolves Rewards generally

For corporate activity, such as a sale, transfer, merger or re- organisation of the Wolves Rewards business

Legitimate interests Our legal duties

To manage our business efficiently and properly in accordance with normal business practices, legal requirements and to optimise its value for shareholders

To ensure that we run our business in accordance with good business principles and meet corporate governance, accounting and audit standards

To provide information to Wolves on your activity and interaction with the Wolves Rewards Programme

Legitimate interests

To allow us and Wolves to understand more about Members and their activities on the Wolves Rewards Programme

To provide information to Wolves on your activity with our Retail Partners and other Programme Partners.

Legitimate interests

To allow us and Wolves to understand more about Members and their activities with our Retail Partners and other Programme Partners.